How Iconic
Brands Are Built
Every major brand has a story—one filled with creativity, strategy, and game-changing innovation. Our Brand Case Studies program takes you inside the process, breaking down how products, campaigns, and cultural moments come to life. Through documentary-style storytelling, you’ll hear from the minds behind the magic—the designers, strategists, and decision-makers who turn ideas into reality. Gain a deeper understanding of what it takes to build a lasting brand and apply those lessons to your own career.
Barbie
Our exclusive program taps into the power of artists, celebrities, and athletes—we all can’t have a jump shot like LeBron or bars like Doechii, but we can learn the skills of the people who make them shine. This program breaks down the work of unsung heroes—designers, stylists, A&Rs, marketers—and gives you the chance to learn from real people like you who help shape the stars.
Rivian
This program offers next-generation learners an exclusive, documentary-style look at the creativity, talent, and leadership driving an iconic brand’s success—highlighting the unsung stars who innovate, build, and lead. Through engaging, bite-sized content, students gain a deep understanding of the entire product cycle, empowering them with knowledge that can shape their future while strengthening their connection to the brand.
Reebok
Our new Micro-Learning program delivers short, impactful content by taking students behind the scenes of a commercial or event—highlighting the talent, expertise, and career journeys of those who make it happen. The magic remains the same: students complete the course quickly, but the outcomes can be life-changing, from scholarships to internships and mentorships. Perfect for agencies, their clients, or brands directly—focus on creating something amazing, and we’ll make sure you look even cooler.